Electrical, electronics exports hit record growth amid rising EU compliance hurdles

The ESPR entered into force in July 2024, introducing requirements for DPPs and product durability, as well as a ban on destroying certain unsold goods.

The ESPR does not immediately require every electronic product to carry a DPP. Instead, product-specific requirements are being introduced through delegated acts. Where applicable, manufacturers will need to provide information on materials, components, environmental characteristics, durability and repairability.

For Bangladesh, this could prove challenging as manufacturers remain dependent on imported components and raw materials, making supply-chain traceability more difficult.

Industry races to prepare

Mohammad Ali, senior vice-president of the Bangladesh Electrical Merchandise Manufacturers Association (Bemma), said the association was preparing its members through workshops covering product origin, warranties, after-sales service, repairability, and documentation.

“We are already working on a product basis, product origin, product warranty, and after-sales service – whether a product is repairable or not,” he said.

But the sector still lacks adequate testing infrastructure, Ali said.

Bemma has approached the commerce and industries ministries several times for support in establishing facilities capable of testing electrical products against European and other Western-market standards.

“For the electrical sector, we think there should be an individual common facility centre,” he said.

Such a facility could particularly benefit smaller manufacturers that are beginning to explore export markets.

Imported inputs pose traceability challenge

Supply-chain traceability remains another hurdle, particularly because many manufacturers source components and raw materials from China and Vietnam.

“Most of the raw materials we are importing are from China or Vietnam. In that case, it is actually totally difficult to identify the carbon footprint,” Ali said.

Bemma members that have traditionally focused on the domestic market face a steeper learning curve as they move towards exports, he said.

Walton says it can adapt

For leading exporter Walton, adapting to changing international standards is not new.

Syed Al Imran, executive director of Walton Hi-Tech Industries, said the company had repeatedly upgraded its systems as overseas requirements changed, citing the transition from manual registration to the digital Registered Exporter (REX) system and changes in European energy-efficiency ratings.

“When A+++ changed to A, B, C, D and E, Walton instantly upgraded,” Al Imran said.

He attributed the company’s ability to respond quickly partly to its vertical integration, with Walton manufacturing many of its own parts and components.

Another advantage is Walton’s NUSDAT-UTS laboratory, which provides testing and certification services, including CB certificates, he said.

Walton previously had to send refrigerators to India for testing, but NUSDAT-UTS reports are now accepted for the relevant Indian star-rating process, eliminating the need to send products abroad, Al Imran said.

When new requirements emerge, Walton can work with NUSDAT-UTS and partner laboratories to identify necessary upgrades and implement them, he added.

Vision prepares for European entry

PRAN-RFL Group’s Vision Electronics is also preparing to enter the European market.

The company currently exports across South Asia, Southeast Asia, Oceania and Africa, while Europe remains a strategic target.

For refrigerators and air conditioners, Vision is redesigning its product architecture to meet European quality, safety and eco-design requirements. It has already secured G-Mark certification for its air-conditioner line for the Middle East.

The company is integrating ERP systems to track raw-material origins, chemical compliance and sub-assembly batches. It is also digitising bills of materials and working with consultants to measure Scope 1, 2 and 3 emissions at its Habiganj and Danga industrial parks.

Its R&D team is moving towards modular PCB designs and quick-release compressor and fan-motor mounts to facilitate repairs and component replacement.

Vision is also replacing some non-recyclable composite plastics with single-grade polymers such as ABS and HIPS, while planning for the long-term availability of key spare parts.

Policy support needed

Bemma says stronger government support is needed to help the broader industry compete internationally.

Ali called for incentives, back-to-back letters of credit and duty relief on imported raw materials, similar to support mechanisms available to the garment sector.

“If we get this kind of government backup in the electrical sector, I think electrical and electronics can be the most promising sector over the next 10 years, even more promising than RMG,” he said.

The senior vice-president also urged the commerce, industries and finance ministries to hold sector-specific discussions with electrical manufacturers.

A more immediate regulatory deadline concerns batteries. Under the EU Batteries Regulation, an electronic battery passport will be mandatory from 18 February 2027 for electric-vehicle batteries, industrial batteries above 2kWh and light means of transport batteries placed on the EU market.

For Bangladesh’s rapidly expanding electrical and electronics industry, the challenge is moving beyond producing competitive goods to being able to prove how they are made, tested, sourced and repaired.

Bangladesh currently exports a range of consumer electronics and appliances, including televisions, refrigerators, freezers and air conditioners, as well as electrical equipment such as power transformers, electric cables and insulated wires, switches, sockets, circuit breakers and LED lighting solutions.

The export basket also includes rechargeable batteries, transistors and semiconductor devices, along with eco-friendly bicycles and other light mechanical components.

With electrical exports growing at a double-digit rate, manufacturers that build these capabilities early could be better positioned to turn the sector’s export growth into a sustained foothold in major global markets.