In the high-velocity landscape of South Asia’s emerging economies, few entities cast a shadow as long as Grameenphone (GP). For nearly three decades, the company has been more than just a telecommunications provider; it has functioned as the central nervous system of a nation in transition.
Recently, this role was underscored when the company received the prestigious BRAC Bank Impact Award, a distinction that CEO Yasir Azman views not as a finish line, but as a mandate for further acceleration.
“For Grameenphone, this award is not simply a recognition of our journey over the past 29 years, but a reminder that impact is something we must continue to make and accelerate every day,” Azman reflects from his office in Dhaka. In an era where digital connectivity is often taken for granted,
Azman is acutely aware that for a developing powerhouse like Bangladesh, every bar of signal represents a bridge to economic survival. “Today, Grameenphone serves more than 8.5 crore customers, including over 5 crore internet users, but as Bangladesh evolves, so do the expectations of the people we serve,” he notes.
Under Azman’s leadership, the company’s mission has undergone a subtle but profound shift. It is no longer just about the “Village Phone” legacy that defined its early years; it is about architecting a sophisticated, AI-driven future. “Our responsibility extends far beyond providing connectivity,” Azman asserts. “It is about creating opportunities for people to participate in an increasingly digital economy and enabling businesses, entrepreneurs and communities to thrive”.
The foundation of an economy
To understand the scale of Grameenphone’s impact, one must look at the sheer weight of its investment in the Bangladeshi soil. Since its inception on Independence Day in 1997, the company has invested a staggering TK560.4 billion in building the nation’s digital infrastructure. It stands today as the country’s largest foreign direct investor and a primary pillar of the national treasury, having contributed TK1,397 billion to the national exchequer.
However, for Azman, the true value of the company isn’t found in tax receipts or capital expenditure reports, but in the “multiplier effect” the network has on every other sector of society. “One of the most significant contributions of a telecom operator is that it enables almost every other sector to grow,” he explains.
“Today, our network is the digital backbone powering Bangladesh’s economy by supporting digital banking and mobile financial services, enabling ride-sharing and delivery platforms, connecting patients to healthcare, helping students access education, and providing the infrastructure that millions of freelancers, entrepreneurs and small businesses rely on every day”.
This “digital backbone” is not a metaphor. With 99% population coverage and the highest number of 4G towers in the country, GP has solved real-world problems by bringing the internet to the most remote corners of the delta. This includes the innovative “Deep Sea Network,” a literal lifeline for vulnerable fishing communities for whom finding a signal in the middle of the ocean can mean the difference between life and death.
The evolution of empowerment: From Laily Begum to AI
The Grameenphone story is famously rooted in social empowerment, a narrative that began with pioneers like Laily Begum. A housewife and day labourer in Patia, Begum became one of the first “Village Phone” operators after taking a microloan to start her business. “The income she earned not only lifted her family out of poverty but also enabled her children to attend school and inspired countless other women to pursue entrepreneurship,” Azman recounts.
He views the legacy of the Village Phone—which eventually created income-generating opportunities for over 500,000 rural women—as the DNA of the modern company. “That vision continues to shape Grameenphone today,” he said. “While technology has evolved from basic connectivity to digital services and AI, our purpose remains the same: ensuring that everyone, regardless of gender, geography or socio-economic background, has the opportunity to participate in the digital future”.
Today, that participation looks like the Grameenphone Academy, a nationwide learning ecosystem that has connected over 237,000 students from 167 institutions. More than 100,000 of these learners have completed courses in AI and future-ready skills, preparing a young workforce for a global market. “Beyond skills, our Digital Inclusion for Marginalised Communities Programme has empowered more than 3.3 million people with digital literacy and online safety skills, 68% of whom are women and youth, helping ensure that the opportunities of the digital age are accessible to everyone,” Azman points out.
A vision for a trillion-dollar future
As Bangladesh sets its sights on becoming a trillion-dollar economy, the role of the telco sector has never been more critical. Azman is steering GP toward an “AI-First” strategy, viewing the technology as a catalyst that can help the nation “leapfrog” traditional development stages.
“This is also a unique moment for Bangladesh,” Azman observes, noting the country’s demographic advantage. “With one of the region’s youngest populations, with a median age of just over 26 years, the country can leapfrog traditional development pathways through AI and emerging technologies”. To support this, GP is investing heavily in AI readiness and digital trust through initiatives like “AI & I” and the “Grameenphone Accelerator,” which mentors budding startups.
However, Azman is quick to temper the technological excitement with a focus on human utility. “The next phase of impact is not defined by a single technology, rather it is about ensuring that technology improves people’s lives in meaningful ways,” he emphasizes. He believes that for this impact to be fully realized, the industry requires a supportive ecosystem. “With a predictable, investment-friendly policy environment, simplified regulations and globally competitive taxation, the industry can accelerate innovation, attract greater investment and play an even larger role in helping Bangladesh achieve its long-term economic ambitions,” he argues.
Protecting the digital frontier
With “great power comes even greater responsibility,” a sentiment GP has taken to heart through its commitment to online safety. In partnership with UNICEF, the company has reached over 7.5 million children and 238,000 teachers with education on digital literacy and cyber safety.
“Digital literacy and online safety remain significant gaps, particularly among first-time internet users and vulnerable communities,” Azman admits. “As digital services become increasingly integrated into everyday life, building awareness around cyber safety and responsible digital behaviour will be just as important as expanding connectivity itself”.
This holistic approach to the digital life—covering infrastructure, education, safety, and economic opportunity—is what Azman believes truly defines Grameenphone’s impact. He measures success not just by the height of the towers, but by the height of the ambitions they support.
“Ultimately, our contribution is measured not only by the network we build, but by the aspirations we enable and the opportunities we help create for millions of people across Bangladesh,” he added.
Onwards and upwards
As Grameenphone moves into its third decade, the cultural foundations of the brand—Trust, Curiosity, and Passion—remain the guiding lights for its 8.5 crore subscribers. Azman’s message to the nation is one of partnership and persistence.
“Grameenphone remains committed to playing its part by expanding access, building digital capabilities and enabling a safer and smarter digital future for all,” he concludes. In the bustling streets of Dhaka and the quiet reaches of the Bay of Bengal, the “digital backbone” continues to grow, guided by a CEO who believes that connectivity is the first step toward making anything possible. For Yasir Azman and Grameenphone, the goal is simple yet monumental: “With you, for a safer and smarter tomorrow”.
About The Author
