Ava Noe, 18, is a high school student who lives north of Boston and runs an Instagram account focused on “crunchy” living.
I had really bad gut issues when I was younger. I was crying every day, and it felt like all the foods I ate were destroying my body. Doctors diagnosed me with I.B.S. but told me there wasn’t much they could do. So I went online to try and figure it out myself. I had to take my health into my own hands.
Ava Noe wears glasses with red lenses at night to “protect my circadian rhythm.”
I started an Instagram account because I wanted to share what I had learned with other teens. I initially posted recipes and content about cutting out food that hurt my body. That led me deeper into crunchy, holistic content. The crunchy community is mostly made up of people who have had health issues in the past. Instead of taking medication, they change their lifestyle and get back to the roots of ancestral living.
Noe will drink water only if it’s been through her reverse osmosis filter.
I really try to preach bioindividuality — that’s my big thing. Everyone has different health needs. I have food intolerances, so I have to be really careful about what I eat. I’ll bring my own water bottle to a restaurant because a lot of tap water contains heavy metals, chlorine, fluoride and pharmaceutical remnants. I control what I can control.
I had the flu last year, and I took homeopathic remedies. I try to sauna daily. I’m an affiliate for a sauna company, so they sent me one for free. I don’t make money from Instagram, but I get paid for brand deals.
One of Noe’s Instagram posts reads, “I’m sure getting drunk is fun, but have you ever experienced pulling the perfect sourdough out of the oven?”
I just turned 18 in September, so I don’t have a ton of takes when it comes to politics yet. I like some of the stuff in the MAHA movement, but I don’t fully identify with them. I don’t go out of my way to be political because that’s not why people are following me.
I did have a video go viral recently, which was really exciting. I pretended to be cooking for my husband and five kids on a homestead, when really I was cooking for my siblings and my dad. I used the term “trad wife” because it’s trending on social media. But then a lot of people agreed with the video! A lot of girls aspire to that life. It made me think that I need to start embracing that kind of content, because people liked it so much.
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