As anyone who has ever seen his buildings knows, Donald Trump has always liked to see his name displayed prominently. It’s become a hallmark of his presidency, to the point that the Treasury Department announced on Thursday that President Trump’s signature will appear on U.S. dollars later this year, a first for a sitting U.S. president.
The move is the latest reflecting a push to imprint his personal brand on Washington and the nation in ways that could outlast his presidency.
In total, since the start of Mr. Trump’s second term, there have been more than a dozen instances of his name, image or signature emblazoned on a variety of American initiatives and institutions. Some changes seem as if they could be lasting, some are caught up in the courts, and others may never get off the ground.
Here is a look at that ever-growing list.
Already approved uses
Joseph Eid/AFP via Getty Images, Stephen Crowley/The New York Times
Mr. Trump’s signature is set to appear on U.S. dollars later this year. It is not clear whether his signature will appear on all currency notes.
U.S. Treasury
The administration is planning to feature Mr. Trump’s face on multiple coins to celebrate the nation’s 250th anniversary. The move is legally dubious. It’s also rare. Few people have made it onto U.S. currency while still alive.
Eric Lee/The New York Times
Eric Lee/The New York Times
Trump Card
The administration officially rolled out the program in December but first previewed the name in February 2025. At that Oval Office meeting discussing the program, Mr. Trump said he was willing to lend his name “for free.”
TrumpRX
Dr. Mehmet Oz, who runs Medicare and Medicaid, has said that Mr. Trump was not involved in picking the name. “We thought it had a catchy element to it,” he said.
Trump Accounts
House Republicans abruptly changed the name from “MAGA Accounts” before passing their wide-ranging domestic policy bill last year. Mr. Trump has said the name was Treasury Secretary Scott Bessent’s idea.
Department of Interior, via Center for Biological Diversity
U.S. Navy
U.S. Air Force
Proposed uses
Johnny Milano/The New York Times
Todd Heisler/The New York Times
The Trump administration unsuccessfully pressured Senator Chuck Schumer, Democrat of New York, to rename New York’s Penn Station for him, offering in return to release billions of dollars he had frozen in federal infrastructure funding.
Shawn Thew/EPA, via Shutterstock
In that same pressure campaign, the Trump administration pushed Mr. Schumer to rename Dulles Airport. That wasn’t successful either but still seems to be of interest to the president.
Washington Commanders
Administration officials have discussed Mr. Trump’s desire for the new stadium to be named after him. White House press secretary Karoline Leavitt said it would be a “beautiful name,” as he enabled the stadium’s construction. But the legislation that kicked off the redevelopment process was signed before he took office.
Ruth Fremson/The New York Times
Joseph Eid/AFP via Getty Images
Early in Mr. Trump’s second term, House Republicans introduced several bills that sought to expand his likeness on a number of things, such as a $100 bill and a new $250 bill. Those proposals haven’t gained traction.
Chip Somodevilla/Getty Images
In an effort to copy the deep-cutting tactics of Elon Musk’s Department of Government Efficiency, this bill sought to pare $150 million in annual funding from the Washington, D.C. Metro system unless it renamed itself to honor Mr. Trump. Like the other House bills on this list it has gone nowhere.
