Starlink’s Brilliant Marketing Strategy – The New York Times

When it comes to Starlink, I was not a believer. And then I went on my first Starlink-equipped airplane last week, and Casey, this is going to be the biggest company in the world. – It’s very good. Well — – When people get a taste of 200-plus megabits – Yeah. – in the air on a plane, you’re never going back. – Yeah. You can, like, actually watch YouTube if you have Starlink on your flight. – You can watch so many YouTube videos. – And the deal that they struck — I’m told, is they struck a deal where at least with United, they’re like, We’ll put Starlink on your plane, and, you know, we will charge United for that, but you can’t charge your your passengers. – Yeah. – So everyone’s experience of Starlink is it as a free miracle that’s being delivered to me in my airplane seat. – Yes. – Which is not a bad marketing strategy. – Not a bad marketing strategy. – Yeah.